I lead production where craft matters and coherence is everything

I work at the intersection of production leadership, creative operations, and a curatorial lens. Over 10+ years, I’ve guided projects from early framing through final execution, bringing structure to ideas and clarity to collaboration.

My approach is equal parts editorial and operational. I help define narrative flow and content structure upfront, translate creative intent into clear plans and workflows, and keep teams aligned through production and post. I’m attentive to detail, protective of tone and coherence, and focused on finishing work to a high standard.

I’m drawn to projects where craft matters, where the process is as thoughtful as the outcome, and where the final result feels cohesive, intentional, and well made.

PRODUCTION LEADERSHIP

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CREATIVE OPS

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CURATORIAL DIRECTION

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ARTIST-LED CAMPAIGNS

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NARRATIVE FRAMING

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PRODUCTION LEADERSHIP ✳︎ CREATIVE OPS ✳︎ CURATORIAL DIRECTION ✳︎ ARTIST-LED CAMPAIGNS ✳︎ NARRATIVE FRAMING ✳︎

Selected Projects

  • Domestika

    End-to-end course production across multiple creative disciplines, combining editorial shaping with disciplined production oversight.

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  • paando

    Defined the production format and course experience from the ground up, setting standards for lessons, trailers, and launch assets.

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  • adidas Originals

    Local artist collaborations bringing adidas Originals into streets supported by in-store experiences and giveaways across Mexico City.

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  • 1xRUN

    Guest curated and produced limited editions with Mexican artists, shaping the creative approach across print processes and materials.

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  • Rótulos Chidos

    Ongoing documentation project photographing hand-painted signs in Mexico, curated as a living visual archive of craft, humor, and everyday design.

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